Great game design is about giving players a sense of agency and making them feel like they're in control of their own destiny.” - Clint Hocking (Valve)

User testing is a critical part of the game development process. It allows us to get feedback from actual players, which helps us make our games better.” - Tim Schafer (Double Fine)

Marketing is not about just selling what you make but knowing what to make.” - Phil Knight (Nike)

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” - Scott Cook (Intuit)

Any time you design a character for a Disney picture, it's going to become the definitive design for that character. You need to put in the care if its going to live in history.” - Glen Keane (Disney)