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Innovative brand activation experience for Volkswagen featuring 3D avatar technology and competitive football mini-games, demonstrating expertise in gamification and interactive brand experiences.
Successfully delivered a comprehensive football-themed engagement platform for major automotive brand Volkswagen, combining real-world event experiences with digital gameplay. Developed advanced 3D avatar creation technology and competitive mini-game mechanics that drove participant engagement.
Demonstrated adaptability and resilience by rapidly expanding the platform during the pandemic, pivoting from physical event support to a fully digital experience with multiple football-themed challenges, maintaining engagement and delivering results under challenging circumstances.